Thanks to its exclusive color-enhancing complex and gentle, sulfate-free cleansing base, this anti-fade shampoo protects and prevents color wash-out while providing intense keratin and hair fiber repair. Color is protected, revived and radiant. Hair regains softness and shine. Keeps color as rich as the first day of color for up to 10 washes. Sulfate-free, Paraben-free, Silicone-free Biodegradable formula