This plant-powered, smooth and creamy shampoo gently cleanses and repairs very dry and damaged hair. Enriched with nourishing Organic Cupuacu Butter, which provides up to 1.5 times more hydration than Shea Butter*, the formula also features a boost of coconut oil to help deliver restorative benefits. Brittle and damaged hair is cleansed and left feeling softer & nourished.